Nigeria financial leading institution, Unity Bank Plc has hosted a capacity-building workshop. The workshop set to support the Association of Nigerian Women in Business Network (ANWBN). Aimed at empowering women entrepreneurs with the necessary skills required to thrive in today’s digital economy.
The workshop initiative stems from the growing advancement in technology and its impact on business hence the theme: “Empowering Women Entrepreneurs: AI and Digital Marketing Strategies.” It is however sought to equip women with practical knowledge on how to harness the power and take advantage of emerging technology.
As a platform that drew the participation of businesses from diverse sectors, attendees were provided with digital tools. Additionally, these tools are for leveraging digital platforms. Also, expanding market reach, building efficiency in business operations, engaging customers, and increasing brand visibility.
Prominent industry experts and speakers as Dr. Opeyemi Ojesina, the Chief Executive Officer of Jesshill Consulting, Nkechinyere Ojiego, General Manager, of Simba Group, and Mrs. Adenike Abimbola, Divisional Head, of Retail and SME Banking, Unity Bank Plc, led impactful sessions at the workshop. They geared participants to grow their businesses by leveraging cutting-edge technologies and customer-centric marketing strategies
Addressing the media, Mrs. Adenike Abimbola said the capacity-building initiative was inspired by the need to empower women entrepreneurs. These women are to take advantage of the growing opportunities presented by the evolving digital marketing landscape.
She however noted, “The growing digital landscape presents a unique opportunity for women to scale their businesses. There are over 70% of women entrepreneurs in Nigeria who desire this kind of capacity-building programme. Majorly to improve their businesses, helping them learn how to transition from traditional business methods to one powered by technology, as this will become a differentiator”
While commending the partnership with ANWBN and emphasizing the importance of digital technologies, Mrs. Ambimbola pledged Unity Bank’s commitment to supporting SMEs. Adding that the Bank will often pay priority attention to female-led ventures to improve relationships and collaboration with women businesses in Nigeria.
In addition: “We are proud of our partnership with ANWBN and the success of this workshop. Empowering women entrepreneurs is key to driving economic growth and ensuring sustainable development. We look forward to more initiatives that support and uplift women in business.”
Mrs. Yetunde Adeniran, a beneficiary of the workshop shared her learning experience. She explains that with the insights gained here, she has now found more ways of integrating digital technology into many facets of her business. She also highlighted the advantages of Unity Bank’s Yanga Account. Noting that it is a crucial tool for small business owners, providing financial support tailored towards specific needs.
Unity Bank launched Yanga Account in 2022 to facilitate financial inclusion for Women. The success of the workshop highlights Unity Bank’s ongoing commitment to supporting female entrepreneurs in Nigeria. Unity Bank further seeks to empower women in business by providing access to valuable resources. Also provide financial tools, and educational opportunities that will help them thrive in an increasingly competitive market.