Mediacraft
Mediacraft Associates, a full-service Public Relations and Integrated Brand Communications consultancy firm, has been appointed as the public relations agency by the Alpha Mead Group, one of Africa’s leading total real estate solutions companies.
This strategic partnership, which takes effect immediately, is aimed at attaining the company’s corporate objectives, by enhancing the company’s brand reputation, strengthening stakeholder and media relations, and effectively implementing its corporate communications.
With an extensive track record in delivering impactful PR strategies, Mediacraft will now support Alpha Mead in achieving its communication goals and driving visibility across all media platforms. The partnership will focus on sustaining Alpha Mead Group’s position as a market leader and in attaining its corporate goal of regional expansion, as well as commitment to pushing the envelope on innovation, sustainability, and excellence in the facility management and real estate space in Africa.
“We are thrilled to be working with Alpha Mead,” said John Ehiguese, Group CEO of Mediacraft Associates. “Their impressive business portfolio, African footprint, brand reputation, and sustained commitment to excellence make them a standout in the industry, especially in the facility management space where the company made a name as a trailblazer. In any case, this isn’t our first contact with the brand, having previously worked with the organisation in 2011 – 2013.
Therefore, we expect the integration to be seamless and we look forward to leveraging our expertise to supporting their current communications and wider organizational goals.”
Femi Akintunde, Group Managing Director of the Alpha Mead Group, said: “Partnering with Mediacraft marks a significant step in our growth strategy. Their expertise in brand communications and reputation management aligns seamlessly with our vision for the future. We are excited to work together in strengthening our brand and effectively sharing our story with our key stakeholders.”
Mediacraft brings a wealth of experience in the integrated marketing and communications sector, offering tailored solutions to its blue-chip clientele to help them effectively navigate the evolving market landscape. Through targeted media outreach, thought leadership campaigns, and strategic messaging, the agency will help elevate the Alpha Mead Group’s profile and reinforce its core values.
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About Mediacraft Associates
Mediacraft Associates is a full-service Public Relations and Integrated Brand Communications consultancy firm operating out of Lagos, Nigeria. It is also the exclusive Nigeria affiliate of the FleishmanHillard global PR network, one the largest PR networks in the world. A registered member of the Public Relations Consultants Association of Nigeria (PRCAN), Mediacraft also has international affiliations with Africa Communications Group (ACG), South Africa, and MC Group, Germany. We aim to provide bespoke Communications solutions to a discerning clientele which cut across various sectors of the economy.
Since opening shop in September 2003, Mediacraft Associates has grown steadily to become one of the leading PR firms in Nigeria. Currently, Mediacraft is the largest agency by size with a staff strength of 50 full-time employees.
Over the years, the top-flight PR agency has provided smart and disruptive communications solutions to such brands as Stanbic IBTC, Interswitch Group, Olam Agri, Boston Consulting Group, Mastercard, Nigerian Breweries, Sahara Foundation, Exxon Mobil, Absa, Truecaller, Novo Nordisk, Sanofi Aventis, Flourish Ventures, African Economic Research Consortium (AERC), African Society of Laboratory Medicine (ASLM), Western Union, ICAN, among others. At the LaPRIGA in 2019, Mediacraft was named ‘PR Agency of the year’ by the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR). Mediacraft is the brainchild of Mr. John E. Ehiguese, a thoroughbred Communications specialist with over 30 years’ stellar experience. More information about Mediacraft can be found at https://mediacraft.ng/
Media contact:
Amina Omoike,
Group Head, Media Services
T: +234 803 395 4069
E: amina.o@mediacraft.ng